Frequently asked questions
What makes the WOW-WOW WONDER Serum so effective in delivering deep hydration?
The WOW-WOW WONDER Serum is uniquely formulated with a triple blend of Hyaluronic Acid molecules, each varying in size to penetrate different layers of the skin, ensuring thorough hydration from the surface to deeper layers. Combined with Buchu extract and Vitamin C, this serum doesn’t just hydrate but also helps brighten and protect the skin, giving a radiant, plumped complexion that’s healthy from within.
How does the SKIN PJ’s Activator Face Mist enhance the effectiveness of water-based actives?
SKIN PJ's Activator Face Mist is specially crafted to activate and amplify the benefits of water-based actives, thanks to its blend of African beauty extracts like Buchu, Bulbine Frutescens, and African Ginger. These ingredients help create an optimal environment for hydration while soothing and refreshing the skin. With additional benefits from Magnesium and Hemp extract, this mist provides an extra layer of comfort, making it a perfect primer for the WOW-WOW WONDER Serum to work at its best.
Is my skin purging or breaking out from a new product?
1. What is skin purging?
Skin purging is a temporary breakout triggered by active ingredients that speed up skin cell turnover (e.g., retinoids, exfoliating acids, Vitamin C). This process brings clogged pores to the surface faster before the skin clears.
2. Purging vs. Breakouts
Purging: Occurs in usual breakout areas, consists of small uniform pimples, and lasts 4–6 weeks.
Breakout/Reaction: Appears in new areas, lasts beyond 6 weeks, and may include painful cysts, irritation, or rashes.
3. What causes skin purging?
Ingredients that accelerate cell turnover include:
✔ Retinoids (RetinAL, Retinol, Tretinoin)
✔ Exfoliating Acids (AHAs like Glycolic Acid, BHAs like Salicylic Acid)
✔ Vitamin C (L-Ascorbic Acid)
✔ Benzoyl Peroxide, Azelaic Acid, Enzymes
4. What causes breakouts?
- Hormonal fluctuations: (e.g., menstruation, pregnancy)
- Stress & diet: (dairy, high-glycaemic foods)
- Clogged pores: (heavy products, comedogenic ingredients)
- Bacteria & environmental factors: (humidity, pollution)
5. Should you stop using a product if you’re purging?
No—purging means the product is working! Stay consistent but avoid adding new actives to prevent irritation.
6. How to minimise purging
- Introduce actives gradually: start once a week (evening), then increase to 2–3 times per week if no irritation after two weeks.
- Use gentle, hydrating skincare alongside actives.
- Avoid over-exfoliation and harsh scrubs.
- Stay consistent—purging is temporary!
7. Can non-active ingredients cause purging?
No—only cell-turnover ingredients trigger purging. If a product without actives is causing breakouts, it’s likely irritation or clogged pores.
8. What if it’s a breakout, not purging?
- Stop using the product and observe changes.
- Check for comedogenic ingredients.
- Patch test before full use.














