Frequently asked questions
How fast will I see results?
You may notice:
- +70% more hydration in just 30 minutes
- Brighter, firmer eyes within 4 weeks of daily use
Results improve with consistent AM and PM use.
What skin concerns does BRIGHT-EYED target?
- Dark under-eye circles (pigmentation + vascular)
- Puffiness and swelling
- Fine lines and crow’s feet
- Uneven skin tone and hyperpigmentation
- Dehydrated or textured under-eye skin
What makes BRIGHT-EYED different from other eye creams?
BRIGHT-EYED uses a next-generation Deep Delivery System to deliver 3% Vitamin C and 3% Vitamin K1 up to 20x deeper into the skin — targeting dark circles and firmness at the source, not just the surface. Powered by liposomal technology and paired with natural brighteners like Daisy and Hawkweed Extracts, it works faster, lasts longer, and is gentle enough for sensitive eyes. It’s not just another eye cream — it’s next-generation under-eye science.
What causes dark circles under the eyes?
Dark circles can result from genetics, thinning skin, hyperpigmentation, blood vessel visibility, allergies, lack of sleep, or ageing-related volume loss (e.g., tear trough depression).
What causes dehydrated or textured under-eye skin?
The under-eye area is thin and has fewer oil glands, making it prone to dryness. Common causes include dehydration, harsh products, environmental stress, fatigue, and ageing — leading to crepey texture, fine lines, and roughness.
Can I use it with other eye products or treatments?
Yes, but we recommend using BRIGHT-EYED on its own to allow full absorption of its potent actives. If layering, apply BRIGHT-EYED first and allow it to absorb for 1–2 minutes before adding other products.
Can I use it during the day? Will it work under makeup?
Absolutely. It absorbs quickly and layers well under concealer or foundation, without pilling or creasing. Its lightweight texture and non-greasy finish make it ideal for AM and PM use.
What does “Time-Released Delivery” mean in an eye cream?
It means the active ingredients are released gradually over time, rather than all at once. This allows the eye area to benefit from steady, continuous treatment throughout the day or night — keeping skin hydrated, bright, and calm for longer.
Why is time-release technology important for the under-eye area?
The under-eye skin is thin, sensitive, and easily irritated. Time-released delivery:
- Minimises the risk of irritation from potent ingredients
- Ensures long-lasting hydration
- Provides consistent care for dark circles, puffiness, and fine lines — especially while you sleep or go about your day
Does time-release mean the product is working all day?
Exactly. The slow-release action means your eye area benefits from continuous active ingredient delivery — helping maintain hydration, reduce puffiness, and keep dark circles at bay for hours after application.
What is the orbital bone?
The orbital bone is the bony socket that surrounds your eye. You can feel it as the ridge under your eyebrow, around the side of your eye, and beneath the lower lid (above your cheekbone). This area is the safe zone for applying eye products.
Why should I apply eye cream only to the orbital bone?
The skin around the eyes is extremely delicate. Applying eye cream only to the orbital bone avoids overloading the thinner skin under the eye and helps prevent irritation, puffiness, or milia. Most creams are formulated to naturally migrate inward from this area.
Should I use sunscreen with my eye cream?
Yes, the periorbital skin is highly susceptible to UV damage, which can worsen dark circles and ageing. Use a broad-spectrum SPF or an eye cream with built-in sun protection during the day.
Is BRIGHT-EYED safe to use during pregnancy?
Yes, BRIGHT-EYED is pregnancy safe. It’s free from retinoids and formulated with gentle, effective ingredients like Vitamin C, Vitamin K1, and botanical extracts — but always check with your doctor before starting new skincare during pregnancy.
Why exfoliate around the eyes?
Gentle exfoliation smooths fine lines and crepey skin while boosting eye cream absorption. Use Fruitful Radiance Exfoliation Liquid 2–3 nights a week (non-consecutive) on the outer eye area and under the brow bone—never on eyelids or close to the lash line. Follow with BRIGHT-EYED Eye Cream to hydrate and support the skin barrier.
What is skin pilling?
Skin pilling happens when skincare or makeup products form small clumps or flakes that roll off the skin. This usually occurs when too much product is applied, incompatible formulas are layered, or when each layer isn’t given enough time to absorb. To prevent pilling, use smaller amounts, wait 30–60 seconds between applying layers, and exfoliate regularly. Pilling is about how products interact and are applied—it doesn’t mean the products themselves are bad.
Is my skin purging or breaking out from a new product?
1. What is skin purging?
Skin purging is a temporary breakout triggered by active ingredients that speed up skin cell turnover (e.g., retinoids, exfoliating acids, Vitamin C). This process brings clogged pores to the surface faster before the skin clears.
2. Purging vs. Breakouts
Purging: Occurs in usual breakout areas, consists of small uniform pimples, and lasts 4–6 weeks.
Breakout/Reaction: Appears in new areas, lasts beyond 6 weeks, and may include painful cysts, irritation, or rashes.
3. What causes skin purging?
Ingredients that accelerate cell turnover include:
✔ Retinoids (RetinAL, Retinol, Tretinoin)
✔ Exfoliating Acids (AHAs like Glycolic Acid, BHAs like Salicylic Acid)
✔ Vitamin C (L-Ascorbic Acid)
✔ Benzoyl Peroxide, Azelaic Acid, Enzymes
4. What causes breakouts?
- Hormonal fluctuations: (e.g., menstruation, pregnancy)
- Stress & diet: (dairy, high-glycaemic foods)
- Clogged pores: (heavy products, comedogenic ingredients)
- Bacteria & environmental factors: (humidity, pollution)
5. Should you stop using a product if you’re purging?
No—purging means the product is working! Stay consistent but avoid adding new actives to prevent irritation.
6. How to minimise purging
- Introduce actives gradually: start once a week (evening), then increase to 2–3 times per week if no irritation after two weeks.
- Use gentle, hydrating skincare alongside actives.
- Avoid over-exfoliation and harsh scrubs.
- Stay consistent—purging is temporary!
7. Can non-active ingredients cause purging?
No—only cell-turnover ingredients trigger purging. If a product without actives is causing breakouts, it’s likely irritation or clogged pores.
8. What if it’s a breakout, not purging?
- Stop using the product and observe changes.
- Check for comedogenic ingredients.
- Patch test before full use.
